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Ford takes the 2025 Expedition off the beaten track

DetroitWorkLive

June 25, 2025

The Imagination team were invaluable team members on the Expedition drive programme. They handled a variety of moving pieces excellently and that played a pivotal role in the success of the programme.

Daniel Peake Ford Blue Utilities Communications Manager

OUR IMPACT

000m
Overall, 261+ social posts were generated, 18.6m estimated total views and 985k in engagement, worth $2.3m in earned media value (EMV)
000%
Expedition site visits increased 12.8% vs. 12-week average during the drive and embargo lift period
000%
Lead form submissions rose 7.6% and dealer site visits climbed 11.5%

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