A collision of art and automotive with Porsche

ShanghaiWorkLive

July 18, 2024

Our Shanghai team, proudly partnered with Porsche at the Aranya Theater Festival to increase awareness and enhance the brands modern luxury brand image through an immersive experience. By crafting a space of exploration and expression, visitors were invited to let their Character Speak – inspired by the spirit of the new all-electric Macan.

Every Porsche embodies the spirit of the 911, a timeless icon that goes beyond being just a car to becoming a cultural symbol. To honour this, we created the ‘Character Space’ to celebrate the 911. This centrepiece, set on a backdrop inspired by the Provence paint color of the new all-electric Macan, invites attendees to immerse themselves in an experience where art and automotive excellence meet. Creating a lasting impression that connects Porsche, the cultural icon, with its latest innovations.

The ‘Character Space’ sits atop a vibrant Provence paint pour, inspired by the new all-electric Macan’s communication color. This artistic installation invites festival-goers to immerse themselves in an experience where art and automotive excellence converge. It’s a celebration of Porsche’s new product offensive, creating a lasting impression that connects the cultural icon with its latest innovation.