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Check out the most recent news and views from our studios
What’s new with us
July 17, 2026
Tracing US history with Ford’s ‘Driving America Forward’ experience
June 30, 2026
How Generative AI and real-time technologies could enhance live experiences
June 25, 2026
FYI (For Your Imagination): AI, Events, and the ‘Cocktail Party Problem’
June 23, 2026
What hosting Cereals at Diddly Squat Farm suggests about the future of B2B experiences
June 18, 2026
How to win the World Cup off the pitch: A guide to fan experience that actually works
For Your Imagination
The series where big ideas meet bold experiences. Each episode brings together curious minds from the worlds of creativity, business, design and technology. We explore what happens when culture, tech and human behaviour collide, helping to challenge assumptions, spark fresh thinking, and imagine what comes next.
The Architecture of Belonging
How do you design destinations for the long term, with experience and a sense of place at their core?
AI, Events, and the Cocktail Party Problem
When it comes to events and conferences, is AI a step up or a step down?
A Question of Fandom
Why participation and authenticity win for sports sponsorship.