In collaboration with cultural icon Harley-Davidson we brought together over 1,000 riders from all over China to celebrate the 120th anniversary.
200+ Festival Crew
1,000+ Harley Riders
20,000+ SQM Festival
40 H.O.G Chapters participated
United We Ride
Harnessing the tagline ‘United We Ride’ and expressing the true spirit of what embodies Harley-Davidson, Imagination created a one-of-a-kind rally festival to celebrate this milestone anniversary.
Our designs were so desired that Riders designed T-shirts and extended products using them.
The Grand Parade
Envisioned to be more than a ride, we created a spiritual carnival for guests.
Harley-Davidson 120th Anniversary China Celebration
Good vibes, roaring engines, fireworks and a live performance by the rock band Twisted Machine, the celebration marked a memorable time, reinforced bonds between Harley-Davidson and its riders.