Back to Insights

Banyan Tree AlUla launches in the stunning backdrop of Asher Valley with a star studded experience

18 November 2022

Imagination is proud to have designed and delivered a thrilling night of entertainment at the launch of the Banyan Tree AlUla over an exclusive weekend.

Through a multi-sensory experience, guests were brought together to unearth the luxuries of the resort, discover its key principles of going from past, and present to future and view the magnificent surroundings of Ashar Valley.

The evening offered a number of unique experiences within Ashar Valley’s stunning views and a special private concert by music legend Mariah Carey hosted at the Maraya Concert hall. The 200 VVIP guests were then welcomed to the Banyan Tree AlUla for an Imagination delivered theatrical spectacle. The evening consisted of a two-part show that opened with speeches from the Accor CEO, Sébastien Bazin, and Banyan Tree CEO & Founder, Ho Kwon Ping. Speeches were then followed by an exhilarating and daring equestrian display, complete with flaming torches carried by 25 riders on horseback.

The second half of the show, set against the phenomenal backdrop of a 100m+ rock-face, seamlessly blended live narration of the “story of the rocks”, stunning projection-mapped content, and a caravan of ten camels, all backed by live Saudi musicians playing a bespoke composition.

Banyan Tree AlUla is the destination for a well-being sanctuary with a holistic experience of the senses providing a space for a journey of balance and self-care. This launch is key in Al Ula’s continuing development into a sophisticated tourist hub where heritage and culture meets hospitality and luxury.

“Imagination is honoured to have been a part of the global launch of the Banyan Tree AlUla. Our teams delivered a flawless live experience that seamlessly aligned with both the Royal Commission of AlUla, Accor, and Banyan Tree’s vision for the region. We’re proud to play a present and active role in developing the Kingdom’s Vision 2030 and in supporting our clients’ ambition to become reality.” Oliver Marriott, Client Services Director, Imagination Saudi Arabia.