We believe brand experiences should do more than engage – they should shift perception, spark emotion, and set the tone for the future. That’s exactly what we set out to achieve with the Zeekr 7X European Media Drive, a high-impact immersive, multi-sensory experience that marked a major milestone in Zeekr’s entry into the European market.
Held from April 1–8, the immersive programme invited Europe’s most influential voices in automotive, design, tech, and lifestyle to encounter Zeekr’s bold vision up close, not just through a drive, but through a curated journey of performance, innovation, and storytelling.
Appointed in late 2023 as the lead agency for Zeekr’s pivotal European debut, we were challenged to go beyond the expected. The result was a two-day, content-rich experience designed to communicate Zeekr’s distinct point of view, blending technology and design with a forward-thinking, human-centric approach to mobility.
We designed and delivered a seamless programme that integrated thoughtfully curated test drive routes, immersive product storytelling, and premium hospitality touchpoints. Every element was crafted to connect media and key opinion leaders to the Zeekr brand emotionally and experientially.
We’re proud to support the Zeekr team in crafting a world-class experience for journalists and opinion leaders—one that showcases the impressive capabilities of the Zeekr 7X while offering guests a deeper connection to the brand’s future vision.
Ross Wheeler Business Director & Head of Live, Imagination
The Media Drive was more than an event, it was a strategic platform to amplify Zeekr’s narrative across Europe. From high-impact editorial storytelling to dynamic content creation and hands-on B2B engagement, we ensured every moment was built for reach and resonance.
Our approach to experience design put Zeekr’s identity at the centre, reinforcing its place as a premium EV innovator and a serious contender in the European market. Every interaction, from the drive routes to the presentation flow to the materials in hand, was engineered to reflect the brand’s commitment to “new luxury,” sustainability, and design-led thinking.
The Imagination team brought our European brand vision to life with a curated two-day experience that seamlessly integrated technology, design and storytelling. Their exceptional experiential talents helped us create an incredible launch that will accelerate brand awareness and consideration.
Lothar Schupet Acting CEO, Zeekr Europe
This launch was about driving momentum. The media response has been overwhelmingly positive, with coverage across key European outlets reinforcing Zeekr’s arrival as a bold new force in the EV space, placing Zeekr at the forefront of the evolving mobility conversation.
The Zeekr 7X European Media Drive demonstrated the power of brand experience to shape perception, ignite conversation, and position brands for long-term success.
More like this
