Samsung faced the unenviable task of launching the flagship Galaxy Note20 to the media as lockdown swept across Europe. For tech journalists, access, exclusivity and hands on time with the device is paramount for writing the perfect story; however travel restrictions meant that the usual physical pre-briefing format was impractical. 

Delivering innovation in the city of diversity

London attracts the sharpest thinkers from around the world, and this diversity shines through in the work we produce. Surrounded by iconic theatres, cutting-edge businesses, and world-renowned retail spaces, it’s no wonder we’ve been delivering incredible experiences for over five decades.

London

About

Must-see and must-do moments that reach further and engage more deeply. Using dynamic live events, live streams, PR and partnerships to create lasting memories and drive measurable action.

Must-see moments that reach further and engage more deeply with your audience

Live

Rethinking media engagement during a pandemic

2020 presented its own unique set of challenges with the Covid-19 lockdown preventing gatherings of any sort around the country on Anzac Day.

The Australian War Memorial (AWM) and Department of Veterans’ Affairs engaged Imagination Australia to create a series of initiatives that would allow Australians to virtually commemorate our military veterans and connect with loved ones.

Independent thinking delivered at scale

Australian’s are known for punching above their weight. Unrivalled local experience, supported by our global presence means that there is no challenge we can’t tackle to deliver meaningful results for our clients.

Sydney

Compelling stories that bring to life the benefits and truths behind your brand, told in the most engaging ways across channels and formats - from Immersive VR and AR to bite-sized social, unbelievable stunts to deep-dive explainers that simplify the complex - we find the right means and medium to make your story memorable, and develop the channel strategies that make it shareable, actionable and effective.

Innovative storytelling that brings brands to life in the places that matter

Content

Bringing a nation together in spirit

Jaguar wanted to change consumer perceptions and adapt to a new generation of drivers. We teamed up with musician Dua Lipa and created a cutting-edge experience that brought together music, culture, and technology.

Remixing culture and technology

Old Forester was the first bottled bourbon and became legendary after surviving the Prohibition Era. For its triumphant return to Kentucky’s Whiskey Row, we gave it a home that cements its place in history.

At the heart of culture and creativity

New York has always been a cultural powerhouse. From retail to art, it’s at the bleeding edge of experience design. The bustling blend of background seeps into our award-winning work. Once a nightclub at the center of the hip-hop scene, our office is always contributing to New York’s fingerprint.

New York

From iconic brand homes to dynamic innovation hubs, captivating concept stores, popups, unique hotels and urban districts, we create destinations that immerse people in your brand, supercharge your customer engagement and become a platform for business growth.

Destinations that immerse people in your brand and supercharge engagement

Destinations

Giving a true original the home it deserves

Baseball is America’s oldest sport, with the oldest fanbase. Major League Baseball ripped up the rulebook to present a vision of the sport’s future for a European audience.

Giving a legendary brand a new lease of life

Our multifaceted experience campaign relaunched the world’s most anticipated car, the iconic new Land Rover Defender by bringing to life its proposition ‘Capable of Great Things’.

Turning anticipation into action

We simplified the complex narrative of a global infrastructure programme by placing investors at the heart of our VR experience.

Adapting to any approach for a diverse audience

Hong Kong brings together an eclectic mix of different cultures and lifestyles. Ever-changing audiences means always adapting and innovating when it comes to our experiences. With the bustling city around us, and the beach easily accessible, that doesn’t prove a problem.

Hong Kong

 How do you engage investors in a future vision?

3M came to us with a statistic and a problem. The statistic; the average person comes into contact with seventeen 3M products every day. The problem; the average person has no idea what 3M makes.

Making the everyday extraordinary

Vivo Lab is a new landmark experience that re-affirms the brand as vigorous, creative and technologically led amongst young Chinese consumers. Using the power of photography to tell their story of innovation, Vivo is shown in a whole new light.

A fast-moving market fuels our work

China is one of the fastest-moving markets in the world, with technology shifting rapidly. Brands in China need to keep up, and we help them do that by creating world class experiences that connect the physical and virtual in a way that people will never forget.

Shanghai

Creating a retail playground

Ford found itself as a brand that was well known, but not well loved. So we launched Go Faster – a new immersive experience where the customer is the star of the action and could not help but fall in love with the brand.

Going from well-known to well-loved

A world-first, live cross-continent VR product launch transported the audience into a unique virtual world to explore Jaguar’s all-electric I-Pace concept.

Creating a live moment in a virtual world

A new store concept for Harvey Nichols broke the rules and challenged the predictable and established principles of luxury retail.


Designing luxury retail for the future

Our new approach to urban infrastructure at the Tolv Tele2 Arena in Stockholm creates a different type of stadium destination.


Working in partnership with businesses and organisations to identify strategic opportunities and develop the blueprint for growth across the full customer experience lifecycle.

Strategic partner to businesses and brands to identify opportunities and drive growth

Consulting

Transforming a stadium into a daily destination

We’ve partnered with the City of Sydney for eight years to creatively direct its world-famous NYE fireworks event and help millions  of people watching globally, ring in the New Year.

Celebrating eight years with the City of Sydney

Shell’s global festival of ideas and innovation is designed to spark conversation and bright ideas amongst millennials.

Navigation

Offers

Offices

Partners

Creating valuable experiences for audiences and brands worldwide

Note20 Virtual Media Briefing
Samsung

Accelerating the Pace with Dua Lipa
Jaguar

A Vision of the Future
Major League Baseball

Belt and Road Initiative
HSBC

Industry-First Concept Store
Vivo

I-PACE Concept Launch
Jaguar

Tolv - Make the Most of your Time
City of Stockholm

Make the Future Live
Shell

Anzac Day 2020
Australian War Memorial

A Pioneering Spirit
Old Forester

Defender, Capable of Great Things
Land Rover

Customer Innovation Centre
3M

Go Faster
Ford

New Retail Concept
Harvey Nichols

New Year’s Eve Celebrations
City of Sydney

Creating valuable experiences for audiences and brands worldwide

Note20 Virtual Media Briefing Samsung

Accelerating the Pace with Dua LipaJaguar

A Vision of the FutureMajor League Baseball

Belt and Road Initiative HSBC

Industry-First Concept StoreVivo

I-PACE Concept LaunchJaguar

Tolv - Make the Most of your TimeCity of Stockholm

Make the Future LiveShell

Anzac Day 2020Australian War Memorial

A Pioneering SpiritOld Forester

Defender, Capable of Great ThingsLand Rover

Customer Innovation Centre3M

Go FasterFord

New Retail ConceptHarvey Nichols

New Year’s Eve CelebrationsCity of Sydney