Conveying a story of big dreams and financial market transformation

XP Inc.

XP Inc. IPO Film

XP Inc. (XP) revolutionsed Brazil’s financial markets by empowering citizens with financial education and broader investment access. Now, they’re inviting the world to join their mission. Imagination brought XP’s story to life through 28 voices including employees, partners, and clients. A ‘walk-and-talk’ approach was used for a natural delivery. Testimonials from six clients, Independent Financial Advisors, and asset managers, in both Portuguese and English, underscored XP’s impact. An English-speaking VO artist with a Portuguese accent weaved the narrative together, setting a deliberately authentic tone for the film, while newly filmed lifestyle b-roll helped to show XP’s technology in action.

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