Inviting investors to dream big with a trailblazing Brazilian fintech
XP Inc.Roadshow Video
Our Investor Communications team brought XP’s investment story to life through the voices and authentic perspectives of the company’s employees, partners and clients. For a natural and vibrant delivery, a “walk-and-talk” approach, with quick cuts of executives in motion and talk track interwoven, kept the roadshow video high-energy and dynamic. Additionally, we filmed 6 clients, Independent Financial Advisors and asset manager partners giving testimony to XP’s impact in both Portuguese and English. A carefully selected VO artist helped authentically drive the narrative flow.
28
executives, employees, clients, Independent Financial Advisors and asset manager partners filmed
8
high-value shoot days in São Paulo, Brazil
$2.25B
raised
$14.9B
valuation
Bringing XP’s mission to life
To create a vibrant tapestry that contextualised XP’s mission to transform the financial markets and improve the lives of people in Brazil, we filmed a variety of b-rolls that showed the full lifecycle of XP’s technology, starting with Innovation Squads and followed through to a variety of client segments. We also filmed footage in and around São Paulo’s busy streets, markets, train stations, in homes, and cityscapes from a helipad location to capture everyday life and the use of XP’s technology.
Graphics & online roadshow brand design
Sleek, eye-catching graphics were designed and animated to help visualise the XP Model and self-reinforcing ecosystem, with the flexibility of colour and textures based on the company’s newly updated brand guidelines. A UI-inspired approach to graphics was implemented to highlight XP’s strong financials, and a website skin for the online roadshow interface was designed to match the style of the presentation for a seamless brand experience.
Value for the audience
XP’s IPO roadshow film gave investors an understanding of the company’s client-centric mission-driven culture, its powerful self-reinforcing ecosystem, and its incredible growth story.
Value for the brand
XP went on to price at $27 per share, raising $2.25b at launch. Its stock surged 26% following the IPO and ended the year as the fourth largest transaction of 2019.
After 8 maximized shoot days, XP also had a more robust catalogue of 4K brand assets available to utilize for future IR marketing and across social channels.
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