Industry-First Concept Store

Vivo Lab is a new landmark experience that re-affirms the brand as vigorous, creative and technologically led amongst young Chinese consumers. Using the power of photography to tell their story of innovation, Vivo is shown in a whole new light.

Office
Shanghai
Launched
March 2019
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2000

WeChat Vivo accountscreated in 30 days

500k

interactionsin one month

80%

retention rateon digital interactions

10%

conversion rate

Idea

Striking a pose

The industry-leading concept store consisted of a journey into the world of photography, delivering self-exploration, creativity, and connection. We invited people to be curious and playful.

More than just a dark room

The 10 interactive touchpoints were designed to elicit a sense of childlike wonder in the visitors. Including ‘Your Aura’, an intuitive installation welcoming new arrivals into the experience and ‘Take Me There’, an interactive space that recreates the magical golden hour from locations around the world.

The story behind the store

Vivo Lab exemplifies the bricks and mortar shift to deeper, multi-sensory experiences, innovatively fusing product engagement and sales activations.

Impact

Value for the audience

Visitors to Vivo Lab were taken on a journey they’ll never forget. Over 500,000 interactions, they explored, they experimented, they learnt, and created a lasting emotional connection with Vivo and their products, hence why there was an 80% retention rate on digital channels.


Vivo Lab is so much fun! The 2nd floor has a lot exciting installations for visitors to engage with. My favourite is 'Take Me Back' where you can take photos using cameras produced in different years. This is definitely a cool new place to explore in the Sea World area.


Vivo Lab customer

Value for the brand

Vivo re-established themselves as technological pioneers, prepared to take risks and try new things. The concept store provided brand awareness, resulting in 2000 WeChat Vivo accounts created in 30 days, and also drove conversions and sales with a 10% conversion rate.


Vivo's ambition does not stop at being the world's top smartphone manufacturer. We also want to be loved by the Chinese young people as an exciting brand.


Seon Hwang

Senior Director Brand Strategy, Vivo

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