Street Soccer USA Park Program

Building on the legacy of the FIFA World Cup 26

Thanks to a sponsorship of nonprofit organisation Street Soccer USA, Visa, in collaboration with Bank of America, is helping Street Soccer turn underutilised spaces into purpose-driven soccer parks, places where communities gather and young people gain life skills. Every time a new park opens, we bring the local community together for a launch event to celebrate.

Visa and Bank of America are official FIFA partners, so a World Cup on home soil was a huge opportunity to create lasting value and legacy beyond 2026. By partnering with Street Soccer USA, they have created a lasting grassroots impact across the United States. The scalable initiative has left behind community soccer pitches in 13 cities, inspiring the next generation of players while embedding the sport into local neighborhoods for years to come.

Community initiative

Street Soccer USA is a nonprofit organisation that uses soccer as a catalyst for social change. By providing free programs, safe places to play and pathways to education, employment and wellbeing, it empowers underserved communities across the United States, proving the game can build confidence, connection and opportunity both on and off the pitch.

13 cities across the USA

Street Soccer Parks are being built across the nation, ensuring children all over the country can get involved in the sport. We’ve delivered 13 of them from coast to coast, with launch events that celebrate the neighborhoods and communities where the parks are situated. Each park has consistent, high quality features, whilst also taking on the character of the city. In New York City we were in Harlem at the corner of 119th and Lexington, whilst in LA we were in Hollydale Park in the South Gate neighborhood.

Launch events with purpose

To mark the opening of every new park, we developed a cohesive brand identity and launch toolkit that elevated each event into a memorable community celebration. Designed to create consistency across every market, the experience brought together executives from Visa and Bank of America, media and local officials, providing Street Soccer USA with a powerful platform to celebrate its impact and engage new audiences.

For the audience

The launch events created moments of local pride by bringing communities together, inspiring participation and strengthening lasting connections through soccer.

For the brand

For both Visa and Bank of America, the events generated positive media attention and demonstrated a genuine commitment to creating lasting social impact through soccer.