Designing a hybrid learning experience for the next generation of creatives

Saturday Club

Transforming an engagement model

The National Saturday Club is an educational charity that provides weekend extra-curricular sessions for 13-16 year-olds in the UK in collaboration with renowned institutions and individual artists. It was founded in 1999, with the aim of inspiring creativity in young people, especially those in schools that can’t offer varied arts programmes. The arrival of Covid 19 challenged the organisation's in-person programme and accelerated the need for transformation.

Office
London
Launched
October 2021
The idea

Learning from an unprecedented pandemic

The Covid-19 pandemic shook up the way that education is delivered: making it more difficult for traditional teaching to happen, but opening up new possibilities on new channels and platforms. We enabled the Saturday Club to take advantage of this change, by transforming their engagement model to become more digitally-led, while preserving the creative, collaborative ethos of the programme.

Quick wins, setting the direction for change

Through research into the lives of young people, tutors and stakeholders within the Trust, together with fresh insights into hybrid engagement models in and out of category, we developed a digital strategy to guide the medium-term transformation of the Trust’s activities, along with a series of quick win tactical initiatives.

The Summer Show

For the Summer Show we conceived and designed an online art exhibition platform. This came complete with live-streamed ‘openings’ that allowed the programme to deliver its annual Summer Show to a wider audience, with more in-depth content that gave greater exposure to the young stars.

Virtual engagement

Other quick wins included a series of virtual events and live broadcasts. This new digital engagement stream ran throughout term time and has allowed The Saturday Club to widen its reach to members across the whole of the UK, inspiring more young people than ever before.

The results

Through organisational change and new digital initiatives, The Saturday Club is more accessible for young people and their families across the UK. Our strategy has future-proofed the club, ensuring it will continue to inspire the next generation of young creatives, scientists, engineers, writers and activists.

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Hello, we're Imagination

We were founded on the principle of Independent Creativity. Independent of mind, spirit and action, we remain free to find the right answers to our clients' strategic, creative challenges. We create experiences that change the status quo.

Challenging category norms creates extraordinary value, helping to grow today's businesses, and reinvent tomorrow's.

We build strategies, develop ideas and deliver at scale. We understand what’s required, from strategy through to the practical, real-world challenges of bringing ideas to life.

Office
London
Launched
February 2021
Awards
Campaign Brand Experience Agency EMEA