Launching a vision on the global stage
Tencent Music EntertainmentIPO events
With over 800 million unique monthly active users at the time of its IPO, Tencent Music Entertainment - using technology to elevate the role of music in people’s lives - is the leading online music entertainment platform in China.
Successful global IPO roadshow and listing events presented the investment opportunity to U.S. and global investors and marked a milestone for the company.
4
GLOBAL ROADSHOW GROUP MEETING EVENTS
150+
VIP GUESTS FROM CHINA
30+
NAUTICAL MILES TOURED AROUND MANHATTAN
24
HOURS OF NONSTOP CELEBRATION AROUND TENCENT MUSIC’S NYSE LISTING
Roadshow group meeting environmental design & event production
To reinforce the message that innovative technology enables the best music experience, the roadshow’s visual identity incorporated pulsating circular sound waves and TME’s logo projection with varying shades of vibrant and deep blues.
A minimalistic and sleek set was the platform for executive presentations in Hong Kong, London, New York and Boston. Environmental elements highlighted the company’s highly popular music apps and the fun ways to create, enjoy, share and interact with music.
Listing day celebrations
A full-day of festivities for 150 VIP guests who travelled from China to celebrate Tencent Music’s listing on the New York Stock Exchange. Accommodations and transportation were arranged for the guests in the days leading up to the events and on the day.
A colourful event
For maximum authenticity to the brand, TME’s colourful mascots were shipped from China to catch the attention of passersby and distribute on-theme gifts. With the addition of an LED bus hosting a live DJ set, the NYSE Experience Square created a joyous and exciting atmosphere around the listing, ensuring a memorable listing day.
A night to remember
Following the bell ringing at NYSE, VIPs were transported to a private boat lunch, where guests were guided past some of New York’s most historic sights.
To cap off the milestone day, a gala celebration was held at the iconic Cipriani 42nd Street, where guests were greeted by a brass band and a chic red carpet photo opportunity. Theatrical lighting, an epic karaoke performance, spectacular floral and décor, and top-notch cuisine transformed the space for an unforgettable night.
Value for the audience
Tencent Music’s IPO provided exposure to the U.S. market, building awareness and excitement for a company on a mission to become the most influential music entertainment company in the world.
Value for the brand
The company was able to gain crucial access to capital while also generating important PR coverage around its public debut on the NYSE in 2018. Tencent Music was further able to thank and honour management, employees, and stakeholders through a thoughtfully planned day of listing events.
Pricing at $13 a share, close to $1.1 billion was raised in the initial public offering. Up 9.2% in its first day, TME was one of the largest U.S. IPOs by a Chinese company since Alibaba Group, despite heightened tensions between the Chinese and U.S. governments.
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