Launching a vision on the global stage

Tencent Music Entertainment

IPO Event

With over 800 million unique monthly active users at the time of its IPO, Tencent Music Entertainment - using technology to elevate the role of music in people’s lives - is the leading online music entertainment platform in China. Our successful global roadshow and listing events presented the opportunity to U.S. and global investors and marked the milestone for the company.

Offer
Live
Office
New York
Launched
December 2018

4

roadshow group meeting events produced: Hong Kong, London, New York and Boston

150+

VIP guestsfrom China

30+

nautical milesaround Manhattan

24

hoursof non-stop celebration

Approach

Roadshow design and production

To reinforce the message of innovative technology enabling the best music experience, the IPO visual identity incorporated pulsating circular sound waves and TME’s logo projection with varying shades of vibrant and deep blues. A minimalistic and sleek set was the platform for executive presentations in Hong Kong, London, New York and Boston. Environmental elements highlighted the company’s highly-popular music apps and the fun ways to Create, Enjoy, Share and Interact with Music.

Listing day celebrations

A full-day of festivities for 150 VIP guests who traveled from China to celebrate the listing on the New York Stock Exchange. Accommodations and transportation were arranged for the guests in the days leading up to the events and on the day.

For maximum authenticity to the brand, TME’s colorful mascots were shipped from China to catch the attention of passersby and distribute on-theme gifts. With the addition of an LED bus hosting a live DJ set, the NYSE Experience Square created a joyous and exciting atmosphere around the listing, ensuring a memorable event.

Following the bell ringing at NYSE, VIPs were transported to a private boat luncheon, where guests were guided past some of New York’s most historic sights. To cap off the milestone day, a gala celebration was held at the iconic Cipriani 42nd Street, where guests were greeted by a brass band and a chic red carpet photo opportunity. Theatrical lighting, an epic karaoke performance, spectacular floral and décor, and top-notch cuisine transformed the space for an unforgettable night.

Impact

Value for the audience

The company was able to thank and honour management, employees, and stakeholders through a thoughtfully planned day of listing events.

Value for the brand

Debuting on the NYSE in December of 2018 at $13 a share, TME raised close to $1.1 billion in its initial public offering. Up 9.2% in its first day, TME was one of the largest U.S. IPOs by a Chinese company since Alibaba Group despite heightened tensions between the Chinese and U.S. governments.

The successful IPO provided crucial access to capital, exposure to the U.S. market and generated important PR for the company on their mission to become the most influential music entertainment company in the world.

Interested in learning more?

Tap for next project

London Games

We have worked with the National Football League since 2010 to recreate the feeling of an American Football stadium in London.

Offer
Content
Office
New York
Launched
June 2020