Making connected business come to life
TelstraTelstra Vantage™ 2014-19
Telstra Vantage™ is a major business event for Telstra’s customers and partners. Imagination has collaborated with Telstra to produce a program that truly demonstrates and proves Telstra’s role as a world-class technology company.
6th
consecutive year creating & producing Telstra Vantage™
7,455
attendeesin 2019
89%
“Very Good” / “Excellent”when asked about their Telstra Vantage™ experience
80%+
of delegates found a solutionto their business challenges at Telstra Vantage™
A better business experience
Telstra Vantage™ is a unique program of ideas, technology and experiences held at the Melbourne Convention and Exhibition Centre each September. Bringing together the brightest minds, incredible technology, inspirational stories and unparallelled networking opportunities with some of the world’s most influential organisations, the primary objective of Telstra Vantage™ is to give customers a personalised experience that’s designed to help them solve their main business challenges.
Telstra’s brand is all about balancing human experiences and the magic of technology with a dash of practicality thrown in. Since 2014, we’ve been challenged to curate a signature interactive experience, building on our previous years’ designs, that immerses people in the Telstra brand and continues to showcase better ways to empower everyone, including customers, to thrive in a connected world. Every detail of every touchpoint - digital, social, experimental, graphic, environmental and staging, coupled with our commitment to innovation - is designed to reflect this.
Shaping Tomorrow, Together
Each year, we’ve transformed the customer experience at Telstra Vantage™ into a place where Telstra, its customers and partners can help shape tomorrow, together. Now in our sixth year of delivering this exceptional event to over 7,000 attendees, we needed to find new, engaging ways to bring the power of Telstra’s network to life in a dynamic showcase that helps drive new business.
Telstra at the heart
To ensure visitors truly understood Telstra’s capabilities and how the brand could enhance their business, we felt it was important to provide immersive, interactive experiences that would inform, inspire and excite them. Annually, we’ve created large-scale experiences incorporating an engaging digital comms program, main stage keynote speakers and an expo for interactive partner showcases, all with Telstra World at the heart of the event.
Imagination has always been more than an agency or event partner. From the day Telstra Vantage was founded, to the raging success of 2019’s program, Imagination has been there every step of the way with us. The success of Telstra Vantage comes down to Telstra and Imagination being one team with a common purpose - to create the best experience possible for our customers and partners. Once again in 2019 Imagination has pushed Vantage strategically and creatively, and just as importantly, has delivered a seamless event program that continues to move the dial on how our customers see us as a brand, and a strategic tech partner. We’re proud to have Imagination as an extension of our team.
Andy McFarlane
Director, Global Enterprise & Services, Telstra
Value for the audience
With an event as big as Telstra Vantage™, it’s all the details that add up to create an experience that brings Telstra’s brand to life and transforms the way customers perceive it. Our consistent branding, messaging and strategic approach allows us to deliver a unique, personalised end-to-end experience for Telstra’s customers. 96% of all attendees “strongly agreed” or “agreed” that the Telstra zones increased their knowledge of Telstra’s solutions.
It’s just great to bring everything Telstra can do into one amazing event and customise my customer’s experience based on their opportunities and challenges.
Telstra Vantage™ 2019 staff attendee
Value for the brand
We’ve helped Telstra bring its offering to life, clearly communicate with existing and potential partners, and build lasting relationships that have real, ongoing value. Over 80% of delegates found a solution to their business challenges at Telstra Vantage™.
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