Old Forester a pioneering spirit

Giving a true original the home it deserves

Old Forester was the first bottled bourbon and became legendary after surviving the Prohibition Era.

For its triumphant return to Kentucky’s Whiskey Row, we gave it a home that cemented its place in history.

Louisville’s Whiskey Row is home to the biggest bourbon brands. It’s only right, therefore, that Old Forester returned to where it all started. But this time, they needed a home fit for the 21st Century.

Old Forester, new growth

In an industry first, we designed and delivered a fully functioning distillery with everything under one roof. From fermentation to bottling, Brown-Forman’s original home became an innovative facility fit for the future.

Distilling the future

Thanks to its new home, Old Forester could manage its total output from one location. This gave it the resources it needed to start growing as a brand and better position itself in the fast-growing bourbon market.

For the audience

As well as helping Old Forester ramp up their whiskey production, its new home acted as a flagship experience for bourbon fans. In fact, it was voted one of the top 10 Best New Attractions in 2018 by USA Today.

For the brand

Old Forester is now back where it belongs, making whiskey history in the heart of Kentucky. Gross profits have increased by 9%, continuing to command their place in whiskey history while gaining a new generation of fans.