ABOUT THE PROJECT
Working together to inspire people and contribute towards a positive impact
We partnered with environmental charity Emirates Nature-WWF and Al-Futtaim IKEA to bring a unique and immersive activation titled ‘A Day in the Life of Climate Change’ to Festival Plaza, Jebel Ali. The activation ran from November 18th to December 30th 2023, aligned with the COP28 conference in Dubai and aimed to raise awareness and funding to tackle climate change and water scarcity in the region.
CHALLENGE
‘A Day in the Life of Climate Change’ revealed how our daily choices affect the environment. The interactive activation shed light on two critical global challenges, rising temperatures and water scarcity, inspiring visitors to contribute towards a positive impact.
OUR IMPACT
- k
- people per day at weekends
- 0%
- direct engagement
THE OUTCOME
The daily choice
Within the activation, visitors were able to interact with daily household objects, learning about their consumption and impact on climate change as a step towards making more responsible choices.
Visitors were also educated on mangroves, rising sea levels and the importance of protecting the UAE coastline before ending their journey with the scan of a QR code which allowed them to #LeadtheChange and protect nature by donating.
Fundraising for the future
With the expert help of our trusted partners PRG and Maestra, we delivered a unique fundraising opportunity through the power of experiences. The activation became a step towards inspiring a safer and more sustainable future.
Community is a powerful force in driving positive impact and lasting change. We were delighted to engage with members of the community through ‘A Day in the Life of Climate Change’, a unique activation inspiring people to protect nature through daily choices, donating towards a sustainable future or driving change as Leaders of Change.
Hossam Nasef Head of Strategic Partnerships at Emirates Nature-WWF
VALUE
For the audience
We raised awareness of the impact of climate change on the environment and visitors were highly engaged with the experience, wanting to learn and feeling responsible enough to take action.
For the brand
Visitors were interested in knowing more about Emirates Nature-WWF and its initiatives, signing up for its ‘Leaders of Change’ programme. For IKEA, the activation reflected a commitment to protecting the environment, communities and future generations.
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