The automotive industry is undergoing a period of great innovation with new technological advances changing the face of mobility. Jaguar’s all-electric I-PACE concept car is its radical response.

We had to find an equally transformative way to launch it. The only way to do the I-PACE justice was to electrify a new kind of audience, reinventing the car launch for a new motoring age. We staged the world's first, real-time, multi-user virtual reality car launch. It was fully integrated with the live experience and built round the largest network of HTC Vive headsets yet created at that stage.

The audience were treated to a world-first experience and given a unique education on the new I-Pace through a technology that would be new to many, creating a memorable experience.

Jaguar was able to draw attention to its truly revolutionary product with an equally revolutionary launch, proving that they are at the forefront of design to thousands of people – as proved by the 2,5000 app downloads.