How do we engage investors in a future vision?
JaguarChallenge the Impossible
A campaign for the launch of Jaguar’s first ever SUV across all touchpoints, that exceeded expectations, defied physics and literally turned the brand upside down.
30m
viewersof the live stream
30%
share of voicein the region
75%
increase in sales leads
6.5
g-forceduring the stunt
Turning the brand upside down
The premium segment of the Chinese automotive market is cut throat, and as a new player, Jaguar needed to find its competitive edge. The problem was that few people knew the brand, and even fewer kew what the brand stood for.
Reaching a new audience
The launch of the F-Pace, Jaguar’s first ever SUV, provided the opportunity to capture a young and affluent audience. To do this in a saturated market, we needed to create a memorable and shareable experience, not just another social campaign.
Power loop
On the day itself, the record breaking 360-degree loop that the F-Pace previously conquered at the 2015 Frankfurt Motor Show was built in Shanghai. This time the dynamic stunt took place at the Bund, to provide the perfect dramatic backdrop of the city skyline.
The all-new Jaguar F-Pace defied gravity once again.
Senatus Magazine
A content-driven campaign
Our audience had a short attention span, so we knew that for the stunt to have a long-term impact, we had to repeat our message again and again. Teaser content, social debate and UGC were seeded out leading up to the day, ensuring the campaign was an entertainment destination beyond the stunt itself.
Value for the audience
The audience, including 30 million plus on the live stream, were able to witness a truly spectacular world first that was memorable and shareable.
Value for the brand
The experience successfully helped JLR make its mark in a new market, leading to a 75% increase in sales lead.
Interested in learning more?
Shifting perceptions and educating investors on a revolutionary approach to post-acute care
PACS GroupGroup IPO roadshow video, listing content, brand and social videos
For PACS’ IPO, our Investor Communications team helped illuminate the company’s investor messaging across its IPO roadshow video and listing day marketing, while also creating content to help bolster its social media presence.