Accelerating the Pace with Dua Lipa
Jaguar wanted to change consumer perceptions and adapt to a new generation of drivers. We teamed up with musician Dua Lipa and created a cutting-edge experience that brought together music, culture, and technology.
social media impressions
people reachedon the major social channels
coverageby non-automotive media
unique remixesfrom around the world
The most remixed song in history
We developed bespoke technology that enabled people to create their own remix of Dua Lipa’s new single, “Want To”. Using data from the I-PACE, Spotify preferences or even physical interactions, anyone could create their own musical version.
Accelerating to Amsterdam
At our launch event in Amsterdam, we kicked off Season One of The Pace. Supermodel, Doutzen Kroes, and other major influencers joined us to take the new I-PACE for a spin and create their own personal remix.
Bringing the I-PACE to life
The event reached a thrilling crescendo when Dua Lipa took to the stage at a secret gig. Over 1000 live audience members watched as we brought the I-PACE to life with immersive visuals, lasers, and brilliant music.
Value for the audience
We created an experience with real depth that empowered music fans around the world to create their own version of Dua Lipa’s track, offering them something truly unique and memorable.
Value for the brand
The campaign ensured the brand reached a huge number of young Europeans with experience content that delivered on depth. By creating the most-remixed song in history, Jaguar is building long-term brand affinity with its target audience.
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