ABOUT THE PROJECT
Positioning Genius Sports at the heart of sport’s digital transformation
Investor Day 2025 was a pivotal moment to inform and inspire the investor community about Genius Sports’ role at the centre of the digitalisation of sport.
Four years after listing on the NYSE, the business shared its accelerated forecast for growth, strengthening its competitive advantage through Genius IQ – the operating system of sport.
CHALLENGE
The sports ecosystem, encompassing leagues, broadcasters, sportsbooks, and advertisers, is facing a singular reality: sport is becoming digital.
As the architecture of sport reforms, Genius Sports now occupies the centre of this transformation.
The challenge was to engage the investor community showcasing how the GeniusIQ technology enables an entire ecosystem of products that drive global sports consumption.
OUR IMPACT
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- Investors engaged (150 via virtual broadcast)
- 0%
- Increase in Share Price following the event
THE OUTCOME
Visualising the digital twin
To bring the brand’s technology to life, we created a hosted “GeniusIQ Showcase.” Upon arrival, guests were guided through a fully immersive simulation that turned each investor into a life-sized mesh clone before seamlessly transitioning their reflection into a 3D “digital twin” of an American Football player. This experience illustrated how in-stadium cameras compute movement on-device to build a digital version of the game, reducing latency and unlocking new revenue streams.
A multidimensional product ecosystem
Guests were then welcomed into a dedicated product demo zone. This served as a high-impact networking hub where executives could demonstrate how products are monetised across the entire sports ecosystem in an immersive, high-fidelity environment.
The roadmap to 2028
Working with Genius Sports executives we crafted a cinematic narrative for the main stage, utilising a 270° frameless canvas of content. We developed a new company film and a series of presentations that outlined 2028 financial targets and diversified growth drivers. This Company vision was further cemented by a live panel discussion featuring NFL Commissioner Roger Goodell, Genius Sports CEO Mark Locke, and North America President Steve Bornstein.
To succeed in today’s competitive market, we need partners who can both envision groundbreaking experiences and deliver flawless execution. Imagination didn’t just meet the brief, they defined a new standard for what experience can and should be, elevating our brand perception with effortless precision.
Tom Washington Global Marketing Director at Genius Sports
VALUE
For the audience
The immersive showcase allowed the investor community to engage directly with product experts and executive board members, providing them with the clarity and reassurance needed to evaluate the brand’s accelerated growth forecast and long-term roadmap.
For the brand
Genius Sports successfully showcased the power of its scaled data technology platform, GeniusIQ, as the operating system of modern sport, demonstrating how the company expects to deliver durable, high-margin growth to its 2028 financial targets. The event delivered immediate commercial impact, evidenced by an 11% increase in share price. Genius Sports established a new benchmark for investor engagement within the global sports data industry.
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