Fostering a culture of innovation
General ElectricInnovation Programme
We created a number of innovation centres and designed an Open Innovation Programme for General Electric that promotes collaboration in an open environment.
8
centres built
6
countries
4
languages
6
year partnership with GE
An industry-leading brand experience
We have been a proud partner to GE for over six years. In that time we have worked closely with brand, facilities and business teams on the design, development and deployment of a range of award winning brand experiences.
An open innovation programme
We infused innovative concepts with GE's scale and expertise to develop the Open Innovation programme; an interactive space where diverse ideas are nurtured and customers are encouraged to connect to the wider innovation ecosystem across the region.
Value for the audience
The experience is focused on customer action and outcomes, ensuring that visitors do not have a passive role and leave with a deeper level of understanding around GE’s innovation.
Value for the brand
The centres allow GE to showcase its innovation in a collaborative environment across six countries, ensuring it creates deeper connections with customers.
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