Fostering a culture of innovation
General ElectricInnovation Programme
We created a number of innovation centres and designed an Open Innovation Programme for General Electric that promotes collaboration in an open environment.
8
centres built
6
countries
4
languages
6
year partnership with GE
An industry-leading brand experience
We have been a proud partner to GE for over six years. In that time we have worked closely with brand, facilities and business teams on the design, development and deployment of a range of award winning brand experiences.
An open innovation programme
We infused innovative concepts with GE's scale and expertise to develop the Open Innovation programme; an interactive space where diverse ideas are nurtured and customers are encouraged to connect to the wider innovation ecosystem across the region.
Value for the audience
The experience is focused on customer action and outcomes, ensuring that visitors do not have a passive role and leave with a deeper level of understanding around GE’s innovation.
Value for the brand
The centres allow GE to showcase its innovation in a collaborative environment across six countries, ensuring it creates deeper connections with customers.
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Arm IPO Film
To illustrate Arm's (ARM) incredible growth potential from producing high-performance, power-efficient CPUs for chip designers, foundries, and software developers, Imagination created an IPO film that embodied the company's tagline: "The Future is Built on Arm." The film featured the CEO and CFO, as well as senior executives from leading customers such as Nvidia, AWS and Mercedes, among others. In addition to the 27-minute IPO film, Imagination created short-form videos for the corporate website, IR site, and listing event, plus cutdowns for social media platforms.