Fostering a culture of innovation

General Electric

Innovation Programme

We created a number of innovation centres and designed an Open Innovation Programme for General Electric that promotes collaboration in an open environment.

Office
London
Launched
June 2020
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8

centres built

6

countries

4

languages

6

year partnership with GE

Idea

An industry-leading brand experience

We have been a proud partner to GE for over six years. In that time we have worked closely with brand, facilities and business teams on the design, development and deployment of a range of award winning brand experiences.

An open innovation programme

We infused innovative concepts with GE's scale and expertise to develop the Open Innovation programme; an interactive space where diverse ideas are nurtured and customers are encouraged to connect to the wider innovation ecosystem across the region.

Impact

Value for the audience

The experience is focused on customer action and outcomes, ensuring that visitors do not have a passive role and leave with a deeper level of understanding around GE’s innovation.

Value for the brand

The centres allow GE to showcase its innovation in a collaborative environment across six countries, ensuring it creates deeper connections with customers.

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Offer
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Office
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Launched
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