Season Launch

Setting the pace for the future of motorsports

Over 1,600 motorsport fans, influencers, and media gathered live for an adrenaline-fuelled Ford Performance Season Launch event – along with hundreds of thousands of viewers online – setting the stage for an unforgettable 2025 season.

Ford Performance didn’t want their 2025 Motorsports Season Launch to feel like just another Press Event, challenging Imagination to envision a future-focused celebration worthy of a new era of performance. With a relentless drive for innovation and pushing limits – on and – off the track, Ford Performance needed an event that would set the tone for the future of motorsports, capturing the energy, ambition, and excitement that defines the brand.

Building on the success of last year’s event, we partnered with Ford Performance to elevate Season Launch 2025. With the goal to go beyond the expected, we crafted a dual online and in-person celebration that gave fans and the motorsports-curious an insider’s perspective into Ford Performance’s bold plans for the year ahead.

This meant:

• Deeper fan connections through exclusive meet-and-greets
• Immersive hands-on vehicle experiences that brought innovation to life
• Engaging content from top drivers, teams, and influencers
• Reaching beyond hardcore motorsports fans to engage “Motorsport Flirts” – casual fans drawn in by lifestyle crossovers like gaming, fashion, and podcasts

Behind-the-scenes access at Charlotte Motor Speedway

The event kicked off with a hosted Media Experience at Charlotte Motor Speedway, offering a dynamic mix of on-track and off-road driving experiences. Media and influencers gained exclusive access to Ford’s latest racing innovations while engaging directly with the most senior leaders of Ford and Ford Performance. This immersive experience provided an up-close look at cutting-edge technology and firsthand insights from Ford Performance teams and drivers.

High-Energy season launch at The Revelry

By night, the excitement shifted to The Revelry, once a Ford assembly plant in the 1920s, now transformed into a motorsport hub, blending history with innovation. This dual-format event offered an immersive in-person experience for local fans while also reaching a global audience through a livestreamed broadcast.

Attendees on-site witnessed exclusive interviews with Ford Performance executives, show-stopping vehicle reveals – including the all-new NASCAR Mach-E Demonstrator – and groundbreaking racing announcements. Fans worldwide tuned in as Ford unveiled its 2026 F1 debut with Oracle Red Bull and a surprise entry into LMDh racing, ensuring the event’s impact was truly global.

Immersive fan engagement

Beyond the big reveals, fans were fully immersed in the action. Attendees tested their reflexes against pro drivers, tuned into live podcast interviews, and picked up exclusive merch to support their favorite teams – turning the event into an unforgettable motorsports experience.

For the audience

This event wasn’t just about watching motorsports – it was about living it. Whether through hands-on driving experiences, real-time conversations with racing legends, or behind-the-scenes content, attendees walked away more connected to Ford Performance than ever before.

For the brand

By blending heritage, innovation, and lifestyle culture, Ford Performance didn’t just launch a new season, they reinforced their position as a global motorsports leader. Engaging a new wave of fans through entertainment and digital touch points, the event expanded Ford’s reach while strengthening loyalty among hardcore enthusiasts.