Ford Horizon is an entirely bespoke virtual platform we created for Ford of Europe’s experiences, events and communications. The directional initiative showcases the versatility and power of emerging media.
Samsung faced the unenviable task of launching the flagship Galaxy Note20 to the media as lockdown swept across Europe. For tech journalists, access, exclusivity and hands on time with the device is paramount for writing the perfect story; however travel restrictions meant that the usual physical pre-briefing format was impractical.
