ABOUT THE PROJECT
Creating Commonwealth Bank’s sustainability conference, which is Accelerating Australia’s Transition
In its third year, held at Sydney’s International Convention Centre, the event supports CommBank’s mission to lead the transition conversation, by bringing together leading minds to share ideas and insights to help accelerate the nation to a more sustainable and vibrant future.
CHALLENGE
Working closely with CommBank we created the event’s overarching brand, as well as designed the full user experience across every touchpoint.
The challenge was how to authentically connect and compel business leaders that the business decisions they make today, have a critical impact on the future.
Our solution was to make sustainability real, by creating a more sensory and emotive connection to the real-world environments that are at risk, throughout the experience. We also wanted to demonstrate how the transition to zero for every enterprise is different, by showcasing how other businesses are turning insight into action to see success.
We achieved this through INSPIRING, EDUCATING and CONNECTING Australia’s top business leaders.
THE OUTCOME
INSPIRING
Through stunning stage design, adaptive lighting design and bespoke immersive content.
EDUCATING
Through a wide range of live demonstrations and displays, attendees got hands-on with game-changing technologies and cutting-edge innovation available to the market.
CONNECTING
Working closely with the team at CommBank we wanted to curate the right environment and programme, bringing people closer together to network and connect. This came to life through a multitude of CommBank and partner experiences, visualised on the open and highly accessible island stands that would draw in audiences through illuminated curved walls that told different stories of business and technology transformation.
As CommBank’s largest-ever client event and with so much value placed on sustainability, it was imperative the event was delivered in a highly sustainable way. This was achieved through a hybrid approach of blending off-the-shelf hirable elements, with custom-made reusable assets (stored for future use) and biodegradable and recyclable substrates.
More like this
