Encapsulating a culture for visitors and fans
CálemThe Definitive Port Experience
If you go to Porto, you go to Cálem. Our brand home for Cálem is a class-leading experience that represents the pinnacle of the Port world in the UNESCO World Heritage site, Porto city centre.
83m
ticket sales
30%
increase in footfallto over 200,000
Building long-term knowledge and advocacy
The experience champions the Douro valley as a whole. It brings alive the majestic landscape of the Valley – a perfect start to welcome visitors to the craft of Port. The brand home consists of interactions, tasting sessions and a retail space.
A user journey with storytelling at its heart
Visitors are guided by a sommelier to bring the vibrancy of port to life and are educated on the age-old crafting process. They can further explore the brand through a number of interactions that showcase the production, nature and many flavours of Cálem port.
A world-class tasting experience
During the tasting session, a world cellar master introduces visitors to the complexities and craftsmanship that go into every bottle. Cálem has created the best and most varied range of Port wines in the region.
Value for the audience
This experience not only introduces customers to Calem, it introduces and educates them on the world of port, which is diverse, dynamic and very much alive. Hence, it has become one of the must-see tourist attractions in the city.
Value for the brand
Our experience was key in increasing sales due to the series of diverse ticket offers, tasting experiences and new products that we introduced.
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