Encapsulating a culture for visitors and fans

Cálem

The Definitive Port Experience

If you go to Porto, you go to Cálem. Our brand home for Cálem is a class-leading experience that represents the pinnacle of the Port world in the UNESCO World Heritage site, Porto city centre.

Office
London
Launched
April 2018
Awards
Winner best wine experience in Porto 2018
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83m

ticket sales

30%

increase in footfallto over 200,000

Idea

Building long-term knowledge and advocacy

The experience champions the Douro valley as a whole. It brings alive the majestic landscape of the Valley – a perfect start to welcome visitors to the craft of Port. The brand home consists of interactions, tasting sessions and a retail space.

A user journey with storytelling at its heart

Visitors are guided by a sommelier to bring the vibrancy of port to life and are educated on the age-old crafting process. They can further explore the brand through a number of interactions that showcase the production, nature and many flavours of Cálem port.

A world-class tasting experience

During the tasting session, a world cellar master introduces visitors to the complexities and craftsmanship that go into every bottle. Cálem has created the best and most varied range of Port wines in the region.

Impact

Value for the audience

This experience not only introduces customers to Calem, it introduces and educates them on the world of port, which is diverse, dynamic and very much alive. Hence, it has become one of the must-see tourist attractions in the city.

Value for the brand

Our experience was key in increasing sales due to the series of diverse ticket offers, tasting experiences and new products that we introduced.

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