Connecting the present to a powerful pastAustralian War Memorial
The Spirit of Anzac Centenary
A truly immersive commemoration of a Century of Service, from the First World War to present day, with the Australian War Memorial, the Defence Forces and The Australian Government.
- September 2017
visitorsacross 23 locations
years touring Australia
unreservedly positive feedback
Resurrecting the past
This two-year travelling exhibition showcased the stories of Australia’s military experiences from the First World War, right up to present day, in an immersive and highly memorable way. Recreated environments, over 200 military artefacts, digital effects, films and an audio guide brought the sacrifice and heroism of a hundred years of Australian servicemen and women to vivid, unforgettable life.
Shaped by its visitors
To ensure the exhibition resonated personally with each guest, we also curated a unique new ‘Local Stories’ showcase for each of the 23 communities the exhibition visited, featuring artefacts and stories from their region. Visitors could record and leave behind their own remembrance messages, as well as take away memories that moved them in a virtual story briefcase.
Value for the audience
This experience reconnected modern people with the stories of the past in an unforgettable way, leading to 94% unreservedly positive feedback.
Value for the brand
The Australian War Memorial was able to deliver an experience that engaged Australians across the country by delivering on depth and reach. They were able to keep the spirit of Anzac alive by connecting with 368,000+ visitors across 23 locations.
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