ABOUT THE PROJECT
Educating investors on the tremendous opportunity of a safe, green, and connected future
Aptiv held its 2023 Investor Conference at the InterContinental Boston for the first time in person since 2019. The highly anticipated event was an opportunity for shareholders to hear a fulsome update directly from management on the company’s current positioning, revenue stream, products and opportunities for growth going forward.
CHALLENGE
Aptiv is a long-standing Imagination client for whom we’ve produced and designed exhibitions, experience centres, multimedia content and investor events–all with the aim to distill the complexities of its products and solutions while educating audiences on the leading global technology company’s value proposition.
OUR IMPACT
- 00
- attendees
- 00k+
- via livestream
- %
- rise in shares on the day of the event
THE OUTCOME
Effectively communicating key messaging
In the weeks leading up to the Investor Conference, our team worked hand-in-hand with the team at Aptiv to deliver an exceptional experience for the significant event. After almost four years without gathering in person, it was imperative to deliver a high-quality in-person production and broadcast, allowing Aptiv to effectively communicate with the investor audience.
Chairman and CEO Kevin Clark took to the stage along with nine executives for a nearly three-hour presentation that dove into the state of the industry, Aptiv’s business segments, products and go-to-market strategy. Through the event, investors would walk away with a clear understanding of Aptiv’s tremendous market opportunity, propelled by accelerating safe, green and connected megatrends, and how Aptiv is uniquely positioned to capitalise on these trends.
A key growth story also involved the newly acquired Wind River and their joint solution – the industry’s first end-to-end, cloud-native DevOps platform. ESG was also a focus, with the day kicking off with the announcement of a donation to FIRST, a non-profit focused on STEM education, and a QR code for audience members to learn more. The event concluded with 50 minutes of Q&A where questions were taken both online and from the audience attending in person.
Working with Imagination has been a game-changer for Aptiv. Their innovative approach and exceptional creativity have truly brought our vision to life, resulting in highly engaging and impactful content. They also execute extremely well under pressure and with tight deadlines, and are always responsive to last-minute requests. We couldn’t be happier with the collaboration and the outstanding results!
Jane Wu Vice President, Investor Relations and Corporate Development
VALUE
For the audience
We created a cohesive look and feel through dynamic ambient animations that brought visual interest to the stage and for online viewers, digital demonstrations, scenic design, and collateral. Presentation content was displayed on an arresting seamless LED backdrop. Our work allowed the audience to more clearly understand Aptiv’s complex and multifaceted product offering while also appreciating the company’s investment case.
For the brand
Participation and engagement were strong with over 150 individuals in attendance, and over 1,800 joining via livestream. Aptiv shares rose over 7% on the day of the event, significantly outperforming the market. The Investor Conference was an opportune time to achieve alignment by the Aptiv team on overall messaging and produce refreshed materials that could be leveraged for future investor communications across the forward year IR calendar.
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