Alibaba International Roadshow
For what was the world’s largest ever IPO in 2014, Imagination managed complex logistics for a 10-city roadshow spanning the US, Asia, and the UK. Alibaba Group (BABA) sent two teams of management and advisors on the road for parallel tours of meetings and events with investors prior to the listing. Imagination provided planning and logistics, developed fully branded meeting spaces to enhance Alibaba Group’s international profile, and delivered a series of celebratory listing day events.
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