Executing one of the world's largest ever IPOs

Alibaba Group

Alibaba International Roadshow

For what was the world’s largest ever IPO in 2014, Imagination managed complex logistics for a 10-city roadshow spanning the US, Asia, and the UK. Alibaba Group (BABA) sent two teams of management and advisors on the road for parallel tours of meetings and events with investors prior to the listing. Imagination provided planning and logistics, developed fully branded meeting spaces to enhance Alibaba Group’s international profile, and delivered a series of celebratory listing day events.

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AB InBev Virtual Investor Day

AB InBev (BUD) engaged Imagination to assist in organizing a virtual investor day to tell the story of their new global purpose and the fundamental rethinking of their 10-year strategy as the world’s leading brewer. Led by newly appointed CEO Michel Doukeris and featuring 20 executives including individuals from locations in New York City, Johannesburg, Mexico City, and Shanghai, more than 1,500 investors participated in the livestream for three hours of presentations and 45 minutes of Q&A. Following the event, Imagination created an abridged presentation video for archiving on AB InBev’s IR site plus 8 ‘cutdown’ videos with key content for distribution across social media platforms.