We provided planning and logistics, developed fully branded meeting spaces to enhance Alibaba Group’s international profile, and delivered a series of celebratory listing day events for the company’s ultra-high profile IPO.

Our team had to be flexible enough to accommodate and flawlessly execute a constantly changing roadshow schedule, with two teams of management and advisors on the road for parallel tours of meetings and events with investors prior to the listing. 

We helped Alibaba engage a demanding global institutional investor audience by communicating the benefits of its “e-commerce ecosystem” in a manner appropriate for an IPO of this size, profile and stature.

The extensive 2-team global roadshow maximised meeting opportunities for investors over the course of 2 weeks. With over 250 founders, friends, family, and business partners gathering to celebrate Alibaba's listing in New York City, an unforgettable experience was had by key stakeholders in celebration of this milestone achievement. 

Unprecedented investor interest in the Alibaba story was generated, with the offering pricing at the top of its revised $66 - $68 pricing range. The company ultimately raised $25 billion, marking it as the largest IPO in history at the time (surpassing the Agricultural Bank of China, ICBC, AIA, GM and Visa IPOs, all of which Imagination supported as a roadshow consultant). 

At its trading debut, massive interest and demand for Alibaba led to an opening price of $92.70, resulting in a market cap of $230 billion (more than Facebook, Amazon or eBay). Alibaba traded up over 30% on its first day of trading.