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What’s new and our approach to using Generative AI – Q1 2026

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January 30, 2026

What’s new

Claude’s new constitution and why governance is moving away from rules

No more walkie talkies

Ads in ChatGPT

Our approach to using Generative AI – Q1 2026

We will treat Gen AI as a tool to extend our creativity

AI will not be a substitute for our original work

We will not use AI as a source of truth

We will be transparent about how and when we use AI in our work

We will limit the information we share on open platforms

We will experiment, share and learn

We will be proactive in recognising and mitigating bias in AI

We apply additional care when using generative video, voice, and AI agents

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