homepage
toggle mobile navigation
Work
About
About Us
The Imagination Group
Solutions
All Solutions
Consulting
Destinations
Content
Live
Investor Communications
Latest
Careers
Contact
Search
Search for: ?>
Search
Featured
Create brand activations that last: The secret to making your message stick
Live at Le Louvre
Content
Latest
What’s new and our approach to using Generative AI – Q1 2026
Insights
Content
January 30, 2026
Share
Copy link
Share on
Email
Share on
Linkedin
Share on
X
Share on
Facebook
Download
What’s new
Claude’s new constitution and why governance is moving away from rules
No more walkie talkies
Ads in ChatGPT
Our approach to using Generative AI – Q1 2026
We will treat Gen AI as a tool to extend our creativity
AI will not be a substitute for our original work
We will not use AI as a source of truth
We will be transparent about how and when we use AI in our work
We will limit the information we share on open platforms
We will experiment, share and learn
We will be proactive in recognising and mitigating bias in AI
We apply additional care when using generative video, voice, and AI agents
More like this
April 07, 2026
Working with an AI Assistant: What my week with OMI taught me
London
Insights
Content
April 01, 2026
Content production is more than just content
London
Insights
Content
December 19, 2025
Vibe coding: The future of software development?
London
Insights
Content
For the things worth sharing, we’ve got a newsletter for that.
Sign me up
Sign me up