Driving global visibility as experience-led creativity becomes a strategic growth engine
We’re pleased to announce that Sydney Fisher has been appointed Global Head of Marketing & PR, effective immediately. She reports to Chairman and CEO Patrick Reid.
Sydney has been with Imagination for over a decade, most recently serving as Global PR and Marketing Manager. She will now lead the agency’s global marketing, brand positioning, and communications, working with regional teams to highlight the original creativity and impact Imagination gives its clients. She will also drive thought leadership and media initiatives. Her goal is to position the agency on the global stage while ensuring campaigns are culturally relevant and distinctively creative.
Sydney’s promotion comes amid a period of global momentum for Imagination. A permanent headquarters in Riyadh now supports long-term growth in Saudi Arabia, Shirley Lee was named Managing Director in China following an award-winning year, and Jennifer Grace has been appointed Executive Director of Imagination Detroit, joining the global management team as the agency’s partnership with Ford Motor Company continues to evolve, following her leadership of milestones including the F-150 Lightning launch and Ford’s return to Formula 1 with Red Bull. In Australia, major automotive and technology wins fueled 30% team growth, dual Agency of the Year honours, and the appointment of Laurel Cook as Strategy Director. Across 13 studios, Imagination continues to expand its client impact and senior leadership globally.
“2026 is about showing the world who we are and the impact our experiences can have. Our marketing must reflect that vision and be impossible to ignore. Sydney has already demonstrated she can lead this evolution, and working closely with our regions and marketing team, she will continue to sharpen our positioning and amplify Imagination’s voice globally,” said Patrick Reid, Chairman and CEO.
Sydney Fisher, Global Head of Marketing & PR, added, “Imagination’s work has always moved people, shaping how brands are seen and remembered. My focus is on ensuring our creativity, insight, and experiences are visible wherever we operate, positioning Imagination in the places that matter and on the global stages where our work can inspire and set the standard. Our communications will be bold, culturally relevant, and designed to cut through, reflecting the same distinctiveness and impact as the experiences we create for clients.”
The appointment comes at a pivotal moment for the industry. As brands are increasingly judged by how they show up in the real world, experience has become one of the most powerful tools for connection. Sydney’s appointment strengthens Imagination’s global marketing function and its ambition to shape the conversation around the value of experience on the world stage, reinforcing its position as the original experience design agency.
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