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Create brand activations that last: The secret to making your message stick
Live at Le Louvre
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Our approach to using Generative AI – Q2 2024
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May 20, 2024
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We will treat Gen AI as a tool to extend our creativity
AI will not be a substitute for our original work
We will not use AI as a source of truth
We will be transparent about how and when we use AI in our work
We will limit the information we share on open platforms
We will experiment, share and learn
We will be proactive in recognising and mitigating bias in AI
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