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My Biggest Lessons: Patrick Reid

People

November 17, 2022

“Throw the dice when you’re young”

“Create unusual, sometimes magical combinations”

“EQ is just as important as IQ”

“It’s never as good (or as bad) as it may seem”

Behind the piece

Patrick Reid

Group CEO
Imagination

Patrick leads our teams from 13 global studios across a diverse portfolio of renowned clients. Since joining in 2000 he’s been instrumental in growing our global reach across our core offers of Consulting, Destinations, Content and Live.

Having started his career with Imagination in London, Patrick moved to Hong Kong to establish Imagination’s first office in Asia-Pacific before moving to New York where he led Investor Comms.

Returning to London in 2009, Patrick assumed the role of Global Managing Director of Investor Comms before becoming CEO of Imagination EMEA in 2013. In 2017 he was appointed Imagination Group CEO.

He’s also a qualified private pilot, something not many know about!