Imagination Australia is entering a bold new phase of growth, powered by major client wins and rising demand for its strategic, creative, consulting, and content capabilities. In response, our Sydney and Melbourne studios are scaling up their multidisciplinary teams to deliver milestone projects across automotive, tech, finance, and agrifood.
Known for our fully integrated offering, spanning live experience design, brand storytelling, content production, strategy, and creative communications, we continue to attract ambitious brands looking to challenge convention and build lasting connections with their audiences.
At the heart of this momentum are two major wins in the automotive sector, with Imagination appointed to lead global launches for both Nissan and Ford.
For Nissan, Imagination delivered the creative and production for the global reveal of the All-New LEAF, working closely with Nissan’s broader team on this landmark product launch.
For Ford, Imagination was entrusted with delivering the brand’s historic 100-year celebration in April, an event held in Melbourne and attended by over 1,500 employees and 1,100 guests. The celebration featured the global reveal of the new Ranger Super Duty, broadcast worldwide, and honoured Ford’s century-long partnership with the Geelong Cats – the world’s longest-running professional sports partnership.
Centenary moments create powerful emotional connections, but the real opportunity lies in shaping the history brands are writing today.
Alistair Wilson Managing Director of Imagination Australia
This project adds to Imagination’s proud legacy of delivering iconic centenary moments for major Australian institutions, including the Commonwealth Bank, Royal Australian Navy Fleet Review, Spirit of Anzac Centenary Experience, NRMA Centenary, and Westpac Group’s Bicentennial.
Imagination’s growth also includes a three-year strategic engagement with AgriFutures, providing creative leadership, content, and production for evokeAG, Australia’s leading agrifood tech conference.
Meanwhile, long-term partnerships with Telstra, CommBank, and AWS continue to thrive, highlighted by the AWS Summit Sydney being awarded Best Brand Event at the 2024 Australian Event Awards. The team recently delivered its fifth AWS Summit at ICC Sydney in June.
These wins have sparked significant investment across Imagination’s creative and experience studios, with the local team growing by more than 30% in the past year. Several high-impact hires are supercharging our creative output
Key creative appointments
Stephen Van Elst, Global Creative Innovation Director
Brings immersive innovation to Australia in his global role, pushing creative boundaries in experiential and content design.
Vanessa Tucker, Creative Director
A culturally attuned creative with global experience across PR, sport, tech, and entertainment, leading campaigns for brands like Amex, Coca-Cola, Microsoft, and Adidas.
Brett Glover, Creative Director, Screen and Content
Specialist in AI-powered storytelling, returning from a decade in the U.S. with Method Studios, where he led projects for Nike, Pepsi, and the NBA.
Rowan Marchingo, Creative Communications Director
Rejoins Imagination with 20 years of brand narrative expertise spanning enterprise and entertainment.
Drew Scott, Creative Lead
Strengthens Imagination’s design leadership with experience across McLaren, Lenovo, and World Rugby.
The team is led by Dan Simon, recently appointed Head of Creative for Imagination Australia, after nine years with the agency.
“What sets Imagination apart is the blend of strategists, storytellers, designers, producers and content creators working as One Imagination Team,” said Simon. “Strategy, content, communications and delivery are built into how we work. For clients, that means less complexity, clear accountability, faster results, and cohesive experiences from idea to execution as we solve problems with strategically valuable ideas that drive real impact.”
Wilson added, “In a world shaped by rapid change and uncertainty, Imagination has stayed focused on our clients. We are investing in the talent and capabilities they need to stay ahead, building depth across consulting, communications, content, and creative. That is helping brands turn opportunity into action through experiences that create memories, shape culture, shift behaviour and drive growth.”
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