Will AI change conferences for the better?
Artificial Intelligence is no longer just a talking point on the main stage, it’s actively shaping the event itself. In this special episode of FYI (For Your Imagination), recorded live at SXSW London, we explore how AI is being deployed at conferences and large-scale events to fundamentally enhance the guest experience.
Chief Strategy Officer, Tom Gray, and Global Creative Technology Director, Simon Levitt, unpack how conferences should be using AI to reduce audience friction, make things more personal, and deliver better feedback in real-time.
The conversation examines how technology is shifting from one-way communication into a real-time, interactive dialogue thanks to tools like live translation. We discuss what good actually looks like, where AI is still falling flat when it comes to events, and the technical hurdles organisers quietly wrestle with behind the scenes. This includes the notorious “cocktail party problem”: the massive challenge an AI faces in a complex, noisy room when trying to perceive its environment, understand exactly who is speaking, and decipher whether a person is addressing the AI directly.
Tune in to explore:
- Reducing audience friction at conferences with AI
- The power of voice and real-time language translation
- Leveraging insights in real-time with AI
AI isn’t just about wowing attendees on the main stage. It’s about quietly learning in the background, so organisers can stop guessing and start making better decisions, faster.
FYI is the series where big ideas meet bold experiences.
Each episode brings together curious minds from the worlds of creativity, business, design and technology. We explore what happens when culture, tech and human behaviour collide, helping to challenge assumptions, spark fresh thinking, and imagine what comes next.
To explore any of the topics discussed, or to speak with our strategy and experience design teams about how immersive experiences could shape your brand, contact newbusiness@imagination.com
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