We unveiled the production of a live homecoming celebration in Nice, France, to celebrate Adventurer Lexie Alford and The New All-Electric Ford Explorer leading an extraordinary convoy of Ford vehicles from past and present across the finish line of a record-breaking 30,000-kilometer journey.
Lexie Alford, known as @LexieLimitless, made history by officially becoming the first person to circumnavigate the globe in an electric vehicle, utilising the unparalleled capabilities of the new all-electric Ford Explorer. The celebration marked the culmination of Lexie’s groundbreaking journey, showcasing the fusion of innovation, adventure, and sustainability heralding a new era for Ford in Europe.
In September 2023, we managed the key handover at IAA Mobility, Munich, before Lexie embarked on her epic adventure from Nice, France to return in March 2024 securing her official record as she crossed the finish line.
Joining in the excitement, Ford leaders Jim Farley and Martin Sander lent their voices alongside Vicki Butler-Henderson, Jodie Kidd, and Corey Henderson, to capture every moment of this historic event.
The production included over 20 live streams, 15 cameras, helicopters, and drones strategically positioned to capture the iconic scene unfolding on the streets of Nice. This ‘homecoming with a difference’ provided a suitably epic acknowledgement of Lexie Alford and The New All-Electric Ford Explorer for audiences worldwide.
The world record, verified by RecordSetter, meticulously monitored Lexie’s journey across various locations worldwide. To achieve this remarkable feat, Lexie and the Explorer traversed more than 30,000 kilometres, passing through two antipodean points and travelling across six continents, with the journey commencing and concluding at the same location.
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