Ford Pro welcomes hundreds of customers, partners and employees to Michigan Central Station for an interactive showcase of fleet productivity solutions.
Last month, Ford Pro tasked Imagination with re-imagining their Fleet Showcase – an owned event designed to bring Ford Pro’s largest North American customers and partners up-to-speed on the latest Ford Pro innovations and fleet productivity solutions.
Hosted at the newly renovated Michigan Central Station, the 2025 Fleet Showcase Event featured a dynamic mix of product education, interactive experiences, and networking opportunities with Ford Pro staff, upfitters, and industry peers.
Highlights included:
- Plenary addresses from Ford Pro Leadership, as well as appearances from Ford CEO Jim Farley and Executive Chair Bill Ford
- Interactive Workshops: “Breaking Good,” “Show Me the Money,” and “Productivity Crimestoppers”
- Ride and Drive Experiences: A Super Duty Capability Course, Police Interceptor Autocross Experience, and Street Drive to Detroit’s Eastern Market
- A dedicated indoor and outdoor Ford Pro + Upfitter Expo
Throughout the event, the goal was to deliver critical Ford Pro content through experiences that were entertaining, interactive, and aligned to customer needs and feedback – and that approach delivered.
Here’s some of what we heard from customers at the event:
- “The breakaway sessions were packed with useful information that was presented in a dynamic way.”
- “HIGHLY relevant content throughout – from the group sessions to the breakouts. Do not do what the other OEMs do and spend the day rattling off vehicle specs.”
- “This is the best fleet event I’ve been to in 30 years.”
OUR IMPACT
- 0%
- lift in high opinion of Ford Pro
- 0%
- lift in understanding of Ford Pro’s fleet solutions
- 0%
- of attendees felt “very confident” they could apply learnings from the event
A special THANK YOU for delivering a fabulous event for Ford Pro! The customer feedback I received was exceptional…from the main stage content, the cutting-edge ride-and-drives, educational breakouts to the Upfitter Expo displays and Ford Pro hub, which was a hit as the central area to work deals! Appreciate all the hard work by your entire team to make this a success and look so easy.”
Greg Wood General Manager of Fleet Sales for Ford Pro
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