Our Shanghai team, proudly partnered with Porsche at the Aranya Theater Festival to increase awareness and enhance the brands modern luxury brand image through an immersive experience. By crafting a space of exploration and expression, visitors were invited to let their Character Speak – inspired by the spirit of the new all-electric Macan.
Every Porsche embodies the spirit of the 911, a timeless icon that goes beyond being just a car to becoming a cultural symbol. To honour this, we created the ‘Character Space’ to celebrate the 911. This centrepiece, set on a backdrop inspired by the Provence paint color of the new all-electric Macan, invites attendees to immerse themselves in an experience where art and automotive excellence meet. Creating a lasting impression that connects Porsche, the cultural icon, with its latest innovations.
The ‘Character Space’ sits atop a vibrant Provence paint pour, inspired by the new all-electric Macan’s communication color. This artistic installation invites festival-goers to immerse themselves in an experience where art and automotive excellence converge. It’s a celebration of Porsche’s new product offensive, creating a lasting impression that connects the cultural icon with its latest innovation.
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October 08, 2024