Bringing four major automotive clients to Auto Shanghai 2023

ShanghaiWorkLive

April 28, 2023

Our work at Auto Shanghai returned with a bang after two years, featuring unforgettable stands and press conferences for our clients Audi, Ford, Genesis and Lincoln.

Redesigning Ford China as pioneers of innovation

Inspired by Ford’s iconic product lines, we designed a modern and adventurous space that challenged convention. Cutting-edge communication strategies, design and experiential elements were incorporated to showcase the brand’s innovation – all brought together through an epic press conference, unveiling Ford’s latest offerings to the world in a format that sparked conversations and created lasting impressions for all those who visited.

Capturing the spirit of Lincoln by ‘Making Waves’

In collaboration with Kalman Pool, an up and coming artist, we captured Lincoln’s unique ‘Making Waves’ theme in a playful and disruptive physical installation and reverberated it throughout the stand in the design, art and service experience.

Consulting on a 360º campaign extension and press conference to launch the Nautilus, was integral to our work as Lincoln’s strategic partner and highlighting the incredible momentum of the Lincoln brand in China.

Accelerating the evolution of luxury with Genesis

From catwalk to art installation, we’ve been pushing boundaries of reductionism with Genesis this year, elevating the on-stand experience through engaging stories and meaningful interactions.

The vision was brought to life with a dynamic runway show to launch the new GV70 and G90 to the press. For the G90 – a captivating generative art installation was designed. Taking inspiration from the power that creative spaces lend ideation, and how one idea on a page can generate thousands more in the right environment.

For the GV70, we designed a ‘living’ gallery, showcasing the vehicle in breathtaking scenes that captured the hearts of every adventurer. And for the public, an impressive ceiling feature was activated to excite and leave a lasting impression on visitors.

Delivering the debut of Audi’s all-electric model line-up

As lead agency, we proudly supported Audi in delivering a flawless press conference and stand.

This year there was one goal in mind: build a next level customer experience. Drawing on our deep understanding of the Audi brand, we took charge of planning, designing, and producing content for the public day’s booth activation, as well as creating engaging social videos and OOH collateral.

Auto Shanghai 2023 is one of the world’s leading automotive trade fairs, we’re proud to be back this year with a bang supporting our clients.