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Behavioural science: The antidote to data fatigue

LondonInsights

May 28, 2025


Behind the piece

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Harry Wright

Strategy Director
Imagination London

Harry is our go-to guy for solving tricky experience and marketing problems for clients with his niche yet hyper-relevant insights and enthusiasm for deeper consumer engagement.

Focusing on making memorable moments, his mixed background of creative, digital, project management and marketing (what can he not do?), all goes into creating activations that resonate.

When most of us were obsessed with sourdough during lockdown, Harry had another fixation… crickets. With his best mate, he set up the UK’s first insect based seasoning range, Short-Horn.

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