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A guide to measuring the ROI on brand experiences

DubaiInsights

March 1, 2023

Engaged minutes

Brand engagement

Reaching new audiences to expand the customer base
Deepening engagement and increasing advocacy to change brand perception
Deepening engagement and driving commercial returns

Track your metrics

Measuring behaviour

Behind the piece

Christophe Castagnéra

Head of Strategy and Experience Advisory
Imagination Middle East

Busy developing consistent and winning strategies, Christophe is creative when it comes to developing experience business plans and destination designs.

Weaving together strategic advisory, experience design and marketing, he can craft strategies across a diverse range of sectors, from tourism to tech, leisure to culture, and everything in between.

He’s also a big cat lover, supporting the wild cat charity Panthera, which targets the conservation and protection of big cats, as well as being the proud owner of the beautiful Minou.