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A behavioural science approach to better B2B marketing

LondonInsights

May 6, 2025

Being memorable

Driving engagement at trade shows and events

Making networking more effective

Design for humans, not job titles

Behind the piece

Tom Gray

Chief Strategy Officer
Imagination

Tom helps brands and organisations to develop game-changing propositions, products, experiences and campaigns that can create sustainable, impactful growth.

With a background spanning innovation consulting, marketing strategy and business model innovation, he’s happy to be the grit in the oyster, challenging the status quo and exploring the possible to help teams achieve the remarkable.

Tom is an Associate of the Imperial College Business Design Studio and an Expert in Residence for The Imperial Enterprise Lab