Imagination successfully delivered the launch of Rolls-Royce Spectre - the world’s first Super Luxury Electric Coupe. Delivered over two days with a high-end media reveal at the Home of Rolls-Royce in Goodwood.
To fully launch Spectre’s uncompromising character, we built a structure incorporating a stunning three-dimensional canopy of LEDs, moving screens and surround sound to highlight and reveal the car.
The team came together to create an exceptional guest experience of breathtaking moments, exquisite content and powerful media messaging over two consecutive days.
An original composition recorded with the London Contemporary Orchestra, provided a spellbinding musical theme throughout the whole experience to make every moment sound anticipating, exhilarating and uniquely Rolls-Royce.
A theatrical audio-visual experience revealed the car from the inside out, surprising and delighting guests as they journey with the Spirit of Ecstasy through an incredible narrative where technology meets luxury. Spectre’s visionary design is finally revealed under a magnificent canopy of three-dimensional lighting design in perfect synchronicity with moving image, sound and creative production.
A truly Rolls-Royce experience delivered with true Imagination style.