Over 2,000 motorsport fans, influencers, and media gathered for an adrenaline-fuelled Ford Performance Season Launch event, setting the stage for an unforgettable 2025.
Building on the success of last year’s event, we partnered with Ford Performance to take the 2025 Season Launch Event to the next level. The goal? Not just to bring teams, fans, and media together, but to offer an exclusive insider’s view of Ford Performance’s plans for the year. The event created deeper connections through meet-and-greets, hands-on vehicle experiences, and content from fans’ favourite drivers and teams.
A new addition this year was engaging ‘Motorsport Flirts’ – casual fans drawn to the space through lifestyle interests like gaming, fashion, and podcasts.
A two-phase experience
The event was designed to unfold across two key locations: A daytime Media Experience at Charlotte Motor Speedway and an evening Season Launch Event at The Revelry – a local venue that once served as a Ford assembly plant back in the 1920s, blending history with horsepower.
With a mix of education and entertainment, both fans and Motorsports Flirts were fully immersed in the action and entertainment both onsite and online.
Highlights included:
- Exclusive interviews with Ford Performance Drivers, Teams, and Executives.
- Vehicle reveals and teasers, including the reveal of the all-new NASCAR Mach-E Demonstrator.
- A look ahead to Ford’s 2026 F1 debut with Oracle Red Bull and the surprise announcement of their entry into LMDh (Le Mans Daytona h) racing.
Alongside all the great stage content throughout the evening, onsite attendees could also test their reaction times against pro drivers, buy merch to support their favourite teams and tune in to live podcast interviews from the Fan Behaviour and Track Talk podcasts.
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The 2025 season isn’t just a continuation, it’s a new era. With a relentless drive for innovation, Ford Performance is setting the pace for the future of motorsports and this event helped set the precedent.
This was our most ambitious Ford Performance Season Launch event yet, and it came together beautifully. From the track to the stage, our winning story was brought to life through powerful human storytelling and immersive experiences that engaged audiences in new and exciting ways. What an incredible way to launch the season.
Angie Kozleski Director, Ford Blue and Lincoln Communications at Ford Motor Company
Missed the event? Catch the full live recording here.
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