Creative Strategy Director

Turn briefs into opportunities
You’ll work closely with our account and client teams to understand what Ford is really asking
for, not simply what the brief says. You’ll:

• Deconstruct client briefs and identify the underlying business, brand and audience and challenges
• Reframe briefs into clear strategic and creative opportunities
• Develop internal creative briefs that give teams a clear direction and something meaningful to respond to
• Identify the key thought, tension, insight or cultural opportunity that can unlock the work
• Bring clarity to complex challenges and help teams understand what we’re trying to achieve and why

Shape ideas and creative territories
You’ll be an active contributor to the creative process, not simply the person who briefs the
creatives. You’ll:

• Develop creative territories, thought starters and early-stage ideas.
• Work with Creative Directors and creative teams to evolve ideas into compelling concepts.
• Bring a strong point of view to the work while knowing when to step back and let others build.
• Help connect strategy to experiences, content, live events, digital and broader brand storytelling.
• Develop the narrative architecture behind major Ford programs and brand moments.
• Present and sell creative thinking internally and to clients.

Write the story

• Words will be an important part of your craft. You’ll be comfortable writing and developing:
• Creative briefs
• Positioning statements
• Brand and experience narratives
• Manifestos
• Concept descriptions
• Experience and event names
• Campaign and platform names
• Audience propositions
• Objectives and strategic frameworks
• Presentation narratives
• Film and content treatments
• Scripts and voiceover
• Pitch and presentation decks in Google Slides
• Case-study and award language when required

You’ll have a strong instinct for how a story should flow, knowing how to structure and
organize a deck, what belongs on the page, what belongs in the room, and how to build a
clear narrative that takes an audience from challenge, through opportunity, to the idea.

You’ll know how to make complex thinking simple, compelling and easy to buy into, whether
you’re writing a manifesto, shaping a presentation for an executive audience or helping a
creative team articulate an idea.

You don’t need to be a traditional copywriter. But you do need to know when an idea needs
fewer words, better words or a completely different story.

You’re not expected to be a graphic designer, but you should have a strong eye for
presentation craft and be comfortable working with designers and creatives to make the
thinking look as good as it sounds.

Own creative projects

• On selected projects, you’ll act as a creative lead, taking responsibility for the thinking and storytelling from brief through to delivery. That could include:
• Establishing a creative direction
• Leading internal creative teams and freelance talent
• Working closely with production to make sure the ambition can become reality
• Partnering with digital and content producers on film, social and digital storytelling
• Guiding the development of decks, treatments and client presentations
• Presenting work and facilitating creative conversations with Ford
• Maintaining a clear creative point of view throughout the project
• On other projects, you’ll plug into the team at key moments, providing strategic thinking, writing and creative development where it’s needed most

Know the Ford brand
Ford is a significant part of our business, and this role requires someone who can quickly
understand and contribute to the brand conversation.

• You’ll develop a deep understanding of Ford’s brands, products, audiences, culture and ways of communicating.
• You’ll be able to recognize what feels authentically Ford, while also knowing when the opportunity is to push the brand somewhere new.
• You’ll bring an understanding of how Ford can show up across culture, entertainment, automotive, sport, technology and people’s everyday lives.

What Makes You Right For This Role:
You’re a creative thinker who knows how to turn strategy into ideas.

You probably have a background in creative direction, copywriting, creative strategy, brand
storytelling or some combination of all four.

You’re equally comfortable staring at a blank page, challenging a client brief, writing a manifesto,
shaping a presentation or sitting with a creative team working out what the idea should actually be.

You’re:

• A natural storyteller who can make complex ideas simple and compelling
• A strong writer with an instinct for language, tone and narrative
• Strategically minded, with the ability to move from business challenge to creative opportunity
• Comfortable developing ideas and thought starters rather than waiting for fully formed creative concepts
• Confident structuring and building presentations in Google Slides, with a strong understanding of how to organize information and create a compelling narrative
• Able to turn strategic thinking into presentations that are clear, persuasive and visually engaging
• Curious about culture, audiences, brands and the world around them
• Able to understand a client’s business and translate that understanding into creative work.
• Confident presenting to senior clients and defending a point of view
• Comfortable collaborating with Creative, Account, Production and Digital teams
• Able to lead when the project requires it and contribute when someone else is leading
• Comfortable managing freelance creative talent when required
• Rigorous enough to know when an idea is interesting and when it is actually useful
• Generous in collaboration and able to make the people around you better

Experience using AI image-generation tools or other rapid visualization tools to create concept
visuals, moodboards, storyboards or early-stage creative explorations is a bonus. You’re not
expected to be an AI specialist, but you should be curious about emerging tools and know how to
use them to help make an idea tangible, quickly.

Most importantly, you don’t see strategy and creativity as separate disciplines.
You see them as two parts of the same process.

What Success Looks Like:
Success in this role means making the work better.

It means Ford trusts you to help them articulate what they’re trying to achieve.

It means our creative teams receive briefs that give them clarity, inspiration and room to make great work.

It means our ideas have a strong strategic foundation without feeling like strategy documents.
And it means the final work is distinctive, relevant, creatively ambitious and unmistakably right for
the client.

You’ll be successful when you can move fluidly between the client conversation, the strategic
challenge, the creative idea and the words that bring it all to life.

What we can offer you:

• Work with a state-of-the-art product and deliver it to exciting and innovative brands
• Learning and development opportunities that contribute to professional growth
• A fun, engaging work culture
• Be part of a mission-driven team that values agility, integrity, and excellence
• Opportunity to contribute to large-scale, high-impact projects from day one
• Dedicated personal growth & development through our GrowForward programme

Benefits and perks offered:

• Comprehensive paid time off benefits
• Hybrid work model, where our team comes into the office a minimum of 3 days per week
• Generous parental leave
• Up to 4% safe harbor company 401k match
• Comprehensive, low-cost health benefits

Imagination believes that diversity, equity and inclusion are more than just words, and more than a legal framework or a moral obligation – they are guiding principles that, when acted upon, make us stronger, more innovative and more creative as an organisation.

We commit to not only significantly increasing our efforts to effect change today, but also to ensure that our efforts will be sustained for the long-term.

To support us on this journey we have appointed a Diversity, Equity and Inclusion Board to help shape our plans to bring about positive change, to help us learn and keep us all moving forward together.

We believe the responsibility for a diverse, equitable and inclusive workplace ultimately rests with all of us.

We believe that all employees should feel a sense of belonging at Imagination – regardless of their race, religion or belief, gender identity, age, sexual orientation, disability or background.

We believe racism has no place within our workplace or our work culture and we reject all forms of hatred, prejudice, intolerance and discrimination.

We believe that Black Lives Matter and it is our expectation that all employees become actively committed to making unbiased choices and are anti-racist in everything they do. Our Imagination community must share and live these beliefs, as diversity makes us stronger.

Our priority is humanity and our efforts towards a more diverse, more equitable and more inclusive workplace are never done.