FYI: For Your Imagination
The podcast series where big ideas meet bold experiences
What is FYI?
Each episode brings together curious minds from the worlds of creativity, business, design and technology. We explore what happens when culture, tech and human behaviour collide, helping to challenge assumptions, spark fresh thinking, and imagine what comes next.
To explore any of the topics discussed, or to speak with our strategy and experience design teams about how immersive experiences could shape your brand, contact newbusiness@imagination.com
LATEST EPISODES
“There is no place with nothing”
AUGUST 18, 2026
How do you design for a ‘sense of place’? In this episode, guests from landscape architecture practice, Martha Schwartz Partners and Imagination unpack how to design destinations for the long term, with experience and a sense of place at their core.
“Why use type when you can start using voice?”
JUNE 25, 2026
In this special episode recorded live at SXSW London, we explore how AI is being deployed at conferences and large-scale events to fundamentally enhance the guest experience, and why live AI translation may or may not be for everyone.
“The shift to becoming an entertainment business is already happening”
JUNE 11, 2026
Against the backdrop of a booming $84 billion global sponsorship market, Seb White, co-founder of MUNDIAL Magazine, and Tom Washington, Group Marketing Director at Genius Sports join the conversation for a deep dive into the shifting state of sports fandom.
“People don’t want to passively consume experiences anymore”
MAY 28, 2026
Former Secret Cinema Creative Director, Matthew Bennett and Experiential Business Lead at Outernet London, Abi Evans explore why brand success now hinges on interaction, emotion, and play. Together they unpack the psychology behind shared experiences and the shift from passive to participatory engagement.
“The more it moves like a person, the more we accept it”
MARCH 9, 2026
As brands adopt AI faster than they can define their voice, this FYI episode asks: what happens when AI becomes a brand’s conversational interface? We explore designing interactions that build trust and drive real commercial impact.
“We crave membership of groups because it removes social ambiguity”
JULY 18, 2025
This FYI episode challenges retail’s logic-first assumption. With Grace Herbert-Lo and Professor Guy Champniss, we explore why shoppers buy on emotion and habit, and how brands can design sticky experiences using AI innovations.
