Design Platform

Design to Inspire: Audi’s creative journey across China

Imagination reimagined the Design Platform partnership into a stage where design, technology, and creativity converge to ignite a conversation on design, with Audi leading as both enabler and creator.

The Audi Design Platform was born from a clear brief: to create a stage that connects Audi with China’s thriving creative community while reinforcing the brand’s leadership in design and innovation.

Philosophy mirrored

Conceived as a series of pop-up showcases across key cities in 2025, including Shanghai, Shenzhen, Beijing & Hangzhou, the platform invited emerging designers and artists to collaborate directly with Audi, producing authentic works that mirror the brand’s philosophy of progress through design.

Stop one: Shanghai

Reimagining The Living Space around the Audi A5L, furniture design and automotive aesthetics merged to explore how design shapes modern life.

Stop two: Shenzhen

At DYDS Studio, digital artists created an AI-driven installation that responded in real time to guest expressions – a poetic take on human-centric innovation.

Stop three: Beijing

Together with Dada, we created the Audi Light Lab – a space that explored the fusion of creativity and technology through personalised light-signature experiences inspired by the Audi Q6L Sportback e-tron.

Stop four: Hangzhou

With Shanghai, Shenzhen, and Beijing complete, anticipation built for Hangzhou – the final expression of the 2025 series – where innovation and emotion met to shape the future of design.

The power of experience design

Imagination played a pivotal role in shaping this journey: from crafting the strategic and creative framework, to curating artist partnerships, designing the immersive spaces, producing and managing live events, and capturing content for global and localised social channels.

Our multidisciplinary team ensured each stop was technically flawless and creatively inspired, adding another chapter in our shared pursuit of crafting experiences that inspire, connect, and move people through the power of design.

For the audience

Each city activation was distinct, weaving Audi’s product DNA into spatial design, storytelling, and experiential touchpoints.

For the brand

The platform was hosted physically across four cities and amplified digitally through Audi China’s website and social channels, ensuring the work resonates both locally and globally.