MNEA Leadership Summit

Turning strategy into an immersive, borderless experience

Imagination brought the theme Changing the Game to life with a three-day leadership summit for 300+ Ericsson leaders from across Northeast Asia in Fukuoka, Japan. Every moment from the ballroom to the bay was crafted to inspire collaboration, spark ideas, and showcase Ericsson’s vision for the future.

Imagination was tasked with delivering the full show execution, transforming Ericsson’s agenda into a seamless, high-impact on-site experience that reflected the brand’s leadership vision.

One vision for the future

In 2025, Ericsson’s MNEA Leadership Summit embraced the theme Changing the Game at Hilton Fukuoka, Japan. Over three days, 300 senior leaders from Northeast Asia joined global guests for keynotes, panels, workshops, and team-building activities. Experiences outside the venue ensured engagement and immersion at every touchpoint.

International precision

From venue design and production to content curation, every detail reinforced the summit’s narrative. Our Shanghai studio managed end-to-end production, ensuring flawless execution and a consistent brand experience across borders.

For the audience

A dynamic, high-energy programme where design, storytelling, and leadership intersect. Every element from the opening to live show coordination was designed to engage, inspire, and connect participants.

For the brand

The MNEA Leadership Summit strengthened Ericsson’s leadership culture, uniting cross-regional leaders in a high-profile, multi-day experience that reinforced the brand’s commitment to innovation and collaboration.