Customer Innovation Centre

Making the everyday extraordinary

3M came to us with a statistic and a problem.

The statistic; the average person comes into contact with seventeen 3M products every day.

The problem; the average person has no idea what 3M makes.

3M produces 55,000 products across many different categories. We needed to showcase the problems people face and how 3M’s products solve them. The result was ‘The Customer Innovation Centre’, an innovative space that can reinvent itself for every visitor.

Bringing technology to life

The centre positioned 3M as a pioneer, paving new connections through the technology it develops. Visitors were presented with digital content, product demos and high-profile guests including Prof. Brian Cox. This dynamic approach helped bring 3M’s technology to life.

Future-proof and flexible

As 3M’s technology evolved and new products were launched, the Customer Innovation Centre could be reformed and remoulded, making it future-proof. The brand could customise the centre, providing a fresh experience for each and every guest by picking out solutions tailored to them.

For the audience

The Customer Innovation Centre was an exceptional, flexible space packed with cutting-edge tech and glimpses into the future. For the 7000 + visitors in the first six months, it showcased the science and solutions behind 3M’s expertise and helped inspire the inventors of tomorrow.

For the brand

The centre cemented 3M’s position as innovators, by showcasing their expansive product range. The impressive levels of reach through the press have increased the brand’s fame. Now, when people come into contact with those seventeen products, they’ll know exactly who made them.