We will treat Gen AI as a tool to extend our creativity
AI will not be a substitute for our original work
We will not use AI as a source of truth
We will be transparent about how and when we use AI in our work
We will limit the information we share on open platforms
We will experiment, share and learn
We will be proactive in recognising and mitigating bias in AI
More like this
For the things worth sharing, we’ve got a newsletter for that.
We’re all trying to understand the opportunities and risks of these new tools and want to share our methodology as an invitation for collective learning, dialogue, and co-creation to help others across the creative industry.