The next evolution in brand experiences

LondonInsights

December 8, 2022

Economic downturns typically lead to consumers spending their time and money on fewer, but more premium, experiences.
Many brands will see 2023 as a transitional year, responding to the economic pressures by repositioning.
With shifting audience behaviours, there will undoubtedly be new experiences, products and services to provide. But as the hype settles, brands and their agencies need to think about their use case – how they want their audiences to interact with them, and how they can add value.

Economic downturns typically lead to consumers spending their time and money on fewer, but more premium, experiences. As the wealth divide becomes further exacerbated, the demand for high-end, luxury experiences will continue to rise.
In 2023, people will be more critical and sensitive to superficial brand activations designed purely to generate headlines.
Web3 enlightenment is a long journey, and one that won’t be cracked in 2023, but consumers will respond well to brands that are doing things that feel part of a cohesive long-term strategy.