Innovation programme

Fostering a culture of innovation

We created a number of innovation centres and designed an ‘Open Innovation Programme’ for General Electric that promoted collaboration in an open environment.

We have been a proud partner of GE for over six years. In that time we have worked closely with brand, facilities and business teams on the design, development and deployment of a range of award-winning brand experiences.

An open innovation programme

We infused innovative concepts with GE’s scale and expertise to develop the ‘Open Innovation Programme’, an interactive space where diverse ideas are nurtured and customers are encouraged to connect to the wider innovation ecosystem across the region.

For the audience

The experience focused on customer action and outcomes, ensuring that visitors do not have a passive role and leave with a deeper level of understanding of GE’s innovation.

For the brand

The centres allowed GE to showcase its innovation in a collaborative environment across six countries, ensuring it created deeper connections with customers.